Home / SERM Protection

SERM Protection

Search engine reputation management (SERM) for your brand. We build your own sites with your brand name (satellite sites). They replace clones and competitor sites that take your traffic. We register all these sites in your name.

Get a brand audit Book a consultation

Free. Delivered within 1 business day.

Where someone else appears for your name

iGaming

“[brand] login”, “bonus”, “app”, “review”. For these searches, the first result is often an affiliate or someone else's review, not you.

Crypto

“[brand] login”, “withdrawal”, “is [brand] legit”, “support”. For one exchange, 12% of everything we found for its name was on sites where anyone can create a page. For example, GitLab, ResearchGate and other companies' help centers.

Fintech

“[brand] login”, “card”, “support”, “app”. Your customers use these searches to find the sign-in page and support. Fake support pages target these searches.

Where you lose traffic

Position 1 is not yours

We count every search in every country where the first result is someone else's site, not yours.

×3

People search for more than your name. One brand in Germany gets 1,000 searches a month for the name alone. Together with searches like “[brand] login” and “[brand] bonus”, it gets 3,270 in total.

91% / 42%

In one country, 91% of searches with a brand's name showed the first page of Google without that brand. In a country with 278,000 searches a month, it was 42%.

What we take down and what we replace

We take down — Brand Protection

Clones, phishing, lookalike domains, affiliates who take your customers elsewhere. If there are grounds for a complaint, we remove them from search results in as little as 3 hours.

Brand Protection →

We replace — SERM Protection

Some pages are faster to replace than to take down. These are honest reviews, pages on sites where anyone can post, and hacked sites whose owners don't reply. Your content takes their place.

Everything we create belongs to you

Brand sites

We register them in your name from day one.

Publications

PR and articles about you on news and industry sites that Google trusts.

Video

YouTube videos for searches with your name.

The report lists everything we create. When the contract ends, you keep all of it.

We won't touch your sites

Agency sites look like clones

SEO agencies build 10–15 sites per brand in each country, sometimes 50–100. They make them look like the main site on purpose. The agency buys the domains, so from the outside you can't tell these sites from clones.

We ask before the first complaint

We keep a list of everything we create. Before the first complaint, we ask what your SEO agency built for you. So we never call your own site a clone.

In 32 days, we won back 160K branded searches a month

48 h

to the first publications

32 days

until the clone left the brand's search results

12 months

the clone did not return

530 pieces of content in 32 days · 5,645 clicks captured

Read the case study

More SERM case studies: #1 in Google Video for “[brand] review” with 15 videos in 4 weeks · 4 of 4 brand searches on page one in 3 weeks

FAQ

Will the sites and publications be yours or ours?

Yours. We register everything we create in your name from day one. The report lists everything we created.

When the contract ends, do we keep everything?

Yes. The sites, publications and videos stay with you. We don't disable anything or take it from you.

Do you remove reviews and negative content?

We make it hard to find. Negative content can't be deleted, but your own sites fill the top results for your name and push it down. We take down clones, fake pages and posts with false claims.