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Brand Protection for iGaming
We take down casino clones, affiliates who use your name, and pages on hacked sites. We remove them from Google search in as little as 3 hours. We know how branded traffic works from the inside.
Free. Delivered within 1 business day.
Who uses a casino's name most often
An affiliate using your name
It appears in Google when people search for your name. Then it sends players to another casino.
Casino clones
A copy of your site with your logo takes sign-ups and deposits. The player's money does not go to you.
Pages on hacked sites
On someone else's site, Google sees a page about your casino. A player sees a normal site. This page takes the search traffic for your name.
How sites lead players away from your brand
One button leads to different casinos
Where the player lands depends on the country and the day. On one site, the same button led to five different casinos in five countries. None of them was the brand's site. So we check from every country, and more than once.
An “official site” with someone else's button
The site calls itself your official site and adds a couple of links to you. But the bright sign-up buttons lead to another casino. One such page had 23 of them.
The link appears only on click
The page code has no link. A script adds it at the moment of the click. A simple check finds a button that leads nowhere. For one brand, 15 of the 21 sites that took its players hid the link this way. Decloaking →
A domain with your name leads to a competitor
The domain repeats your name, but the player lands on a competitor's site. We judge a site by where the player lands after the click, not by its domain name.
We know cross-brand traffic from the inside
Often, one or two affiliate accounts are behind dozens of domains with your name. You can see the account number in the link. If the account is in your affiliate program, you close it. Then the whole network stops making money.
We check every country, not only the big ones
Sites with a casino's name go where it's easier to reach the top of Google
Not where there are more players. One casino had 4 sites with its name in the address in each of two countries. Almost nobody searches for it there. The two countries with the most searches had none.
of searches for one casino's name don't show the casino itself in Google's top 10. That's in a country with 300 searches a month. In a country with 278,000 searches, it's 42%.
Case study · Brand Protection + SERM · crypto casino
In 32 days, we won back 160K branded searches a month
The clone copied the interface, bonuses and content of a licensed crypto casino. It appeared in search results for the casino's name. We took the clone down with complaints to Google and Bing. We filled the search results for the brand name with the client's content.
Open report · iGaming
How many clones and other sites use casino names
Sample, method and data in CSV
Open the reportFAQ
Will you take down our own affiliates?
No. Before the first complaint, we get your list of affiliates and a sample affiliate link with an ID. We file a complaint only after you confirm “not ours”.
An affiliate on our allowlist sends players to a competitor. Will you see it?
Yes. We click the button of an allowlisted affiliate like any other button, and more than once. You get the affiliate ID, where the button leads and the date. Then you decide: warn the affiliate, close the account or withhold the commission.
Isn't it easier to pay the affiliate for our own traffic?
Yes, if all their buttons lead to you. That's why we check every one. One network had 13 identical sites that used a casino's name. 8 of them led to the casino, and 3 led to competitors.
See who's profiting from your brand
Send a request. Within 1 business day we'll show you who is making money off your name and what we can take down. Free.