First place in Google Video for “[brand] review” in 4 weeks, with no ads

YouTube videos, each targeting a different brand search

markets in one campaign: Germany and international

strikes or claims from YouTube across all 15 videos

One search per video

We picked searches with the brand name and assigned one to each video. In the first 15 seconds, the video says the search phrase in full. Google recognizes speech in videos and uses it for search. We typed the subtitles by hand and named the chapters after their content.

No two of the 15 videos are alike

Videos from the same brand also compete with each other for rankings in Google. If 2 videos use the same format (a countdown, a comparison, “myth and truth”), the second looks like a repeat. So each video has its own approach.

No strikes

Each video first went out as unlisted, so only people with the link could see it. We made it public after YouTube's copyright check. We set the 18+ age limit by hand. For Germany, we added a “demo mode, no real money” label. We added the casino link 2–3 days later, in a pinned comment.

Gradual release

We spent 2 weeks on keyword research and scripts and 2 more on the release. 15 videos on one day look like fake activity, both to YouTube moderation and to viewers.