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In 32 days, we won back 160K branded searches a month
A clone copied the interface, bonuses and content of a licensed crypto casino. It came up in search for the casino's name. We took the clone down with complaints and filled search results with the client's own content.
searches for the clone's name per month in Pakistan
pieces of content in 32 days
the clone has not come back to search results
Client
A licensed crypto casino. Name under NDA
Markets
Pakistan, India, Bangladesh
Goal
Remove the clone from search for the casino's name and stop it from coming back
Services
Brand Protection: clone takedown. SERM Protection: the client's content in search
What we did
First 48 hours
Complaints against the clone and the first content
We filed complaints against the clone with Google and Bing. After 48 hours, the client's first content went live.
Up to day 32
Client content for searches about the clone
Guest articles, media publications, videos and comments on Reddit and Quora. People who searched for “[clone] scam” or “is [clone] legit” found this content. People who searched for the clone by name saw the client's ads.
Day 32
The clone is gone from search for the casino's name
Search for the casino's name shows the casino itself again. We count the 32 days until everything was gone: the clone, its satellite sites and its mentions.
In numbers
guest articles on other sites
media publications, including 2 reprints
YouTube videos
comments on Reddit and Quora
pieces of client content in Google's top 10 for “[clone] scam”
visits from search
clicks on the client's ads for searches with the clone's name
spent on Google Ads, $0.37 per click
Search for the casino's name: before and after
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