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41% → 82% positive mentions on Reddit in 6 weeks
Complaints about the casino kept growing on Reddit and went unanswered. Threads with these complaints showed up in Google for the brand name. We set up monitoring and planned replies. We also took down a post with false claims about withdrawals.
negative mentions in the same 6 weeks
post with false claims about withdrawals and the license: removed
gambling communities on Reddit where we were active
Client
An online casino in several regulated markets. Name under NDA
Before
Complaints went unanswered. Negative threads showed up in Google for the brand name. Competitors raised doubts in comparison threads
Goal
Raise the share of positive mentions to 70% in 2 months and take down the most harmful post
Services
Social Monitoring: mention monitoring and a reply playbook
What we did
We reviewed every mention
We rated the sentiment and reach of each one: upvotes, number of comments, position in Google. We found the 5 most harmful threads. We tracked brand sentiment on a dashboard every week.
We took down a false post
A post in a large gambling community was on Google's first page for the brand name. It gave false information about withdrawals and the license. We filed a complaint with evidence under Reddit's rules, and Reddit removed the post.
We did not reply as the brand
In gambling communities, people see an official account's reply to a complaint as PR. So the replies came from accounts with a long Reddit history. First, these accounts spent weeks in ordinary discussions about payouts and regulation. Then they posted calm replies based on facts. No links and no ads.
We boosted what was already there
We mentioned the casino's strengths in general discussions: payout speed, game selection and support. We also made good reviews from real players more visible.
We gave the client the dashboard, the monitoring process and the reply playbook. This way, the client's team can continue on its own.
How it looked
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